Web Design: Conversion-First, Schema-Clean.

I build websites that are both beautiful for humans and perfectly structured for the Generative Engine. My focus is on **semantic HTML, perfect Core Web Vitals (CWV)**, and maximizing conversion points to turn visitors into leads—the ultimate EEAT signal for Google.

  • CWV-Perfect Pages: Websites designed for speed and stability on all devices
  • Schema-Everywhere: Full structured data implementation for rich results and AIO
  • Conversion Optimization: Modular design for rapid A/B testing and CRO
Book a 20‑min Strategy Call (Free) See My Design Methodology

"A beautiful website that doesn't convert is a gallery. I build optimized funnels."

The Web Design Flaw: Prioritizing Aesthetics Over Structure.

The Structural Debt Trap

Most designers focus only on the visual layer, ignoring the underlying technical debt: complex, non-semantic code, poor Core Web Vitals, and missing schema. This structural debt confuses search engines, slows page speed (killing conversions), and actively undermines your entire SEO/GEO strategy, regardless of how good your content is.

My Solution: Web Architecture as an EEAT Signal

Short answer: I treat your website as the ultimate EEAT artifact. By building it with perfect **semantic HTML** and **modular components**, I ensure the site is fast, easy to navigate, and machine-readable. This foundation is crucial for maximizing conversion rates and securing high organic visibility.

  1. 1 Core Web Vitals (CWV) perfection and performance budget adherence
  2. 2 Extensive JSON-LD schema implementation across all page types
  3. 3 Modular section architecture for rapid A/B and multivariate testing
  4. 4 Mobile-first, fluid layout design for perfect responsiveness

What My Conversion-First Design Delivers

I focus on turning visitors into leads by eliminating friction and building trust through speed and perfect structure.

CWV Performance Guarantee

Development optimized for **Largest Contentful Paint (LCP)** and **Cumulative Layout Shift (CLS)**, ensuring your site passes Google's Core Web Vitals checks for best-in-class user experience.

KPI: Pagespeed Insights Score > 90 & CLS < 0.1

Comprehensive Schema Deployment

Implementation of `LocalBusiness`, `FAQPage`, `Product`, and `HowTo` schema across the site to unlock rich results and provide structured data directly to the generative engine.

KPI: Rich Result Coverage % & Schema Validation Rate

Modular Conversion Architecture

The site is built with modular components that allow for easy, rapid swapping and A/B testing of headlines, CTAs, testimonials, and offers without costly development cycles.

KPI: A/B Test Deployment Velocity & Conversion Rate Lift

Perfect Semantic HTML

I build with purpose, using correct `

`, `
`, `

My 4-Step Architecture Process

A structured flow to ensure speed, SEO integrity, and conversion optimization are baked in from the first wireframe.

  1. Conversion Blueprint: I define key conversion points, modular component requirements, and the CWV budget before any design work begins.
  2. Semantic & Schema Design: I build the core semantic HTML structure and deploy the complete JSON-LD schema, ensuring perfect machine readability.
  3. CWV Optimization & Build: I develop the modular pages, rigorously testing LCP, CLS, and FID performance on mobile devices throughout the build phase.
  4. Launch & CRO Instrumentation: We launch the site and immediately implement A/B testing tools to begin the continuous conversion rate optimization process.

Conversion-First vs. Aesthetic Design: The ROI Trade-Off

A website is a sales tool. I build it to perform, not just to look good.

A modern strategy prioritizes performance and conversions over pure aesthetics
MetricConversion-First (My Focus)Traditional Aesthetic Design
PrioritySpeed, Clarity, and Measurable OutcomesUnique visuals, high-resolution media, subjective style
Core Web VitalsCWV performance is a non-negotiable metric (SEO/UX)CWV is often an afterthought, leading to poor scores
Code StyleSchema-clean, semantic, modular, and machine-readableBloated CSS/JS, non-semantic structure, and missing schema

My Core Web Architecture Principles

A successful website must be a precision tool that performs perfectly under the scrutiny of both users and algorithms.

Technical & UX Philosophy

  • Speed is Trust: Every millisecond shaved off the load time increases conversion probability and boosts LCP scores—it is both a UX and SEO win.
  • Modular CRO: Instead of rebuilding pages for tests, I use modular components that can be swapped instantly to find the winning combinations faster, maximizing CRO ROI.
  • Data-Driven UX: Every design decision is backed by conversion data, focusing user attention on key conversion paths (CTAs, forms, value propositions).

Page methodology reviewed against current Google Search Quality Guidelines | Last Reviewed: September 30, 2025

Ready for a High-Performance Website?

Stop building expensive galleries. Start investing in a sales funnel optimized for speed, SEO, and conversions.

Book Your Web Architecture Session Now Download the CWV & Schema Readiness Audit

A free checklist to audit your current site's speed and SEO structural integrity

Strategic FAQ: Web Architecture & Performance

What technology stack do you use for development?

I primarily work with static site generators or headless CMS frameworks that prioritize clean code and speed (like modern WordPress/Gatsby combinations). My focus is always on delivering a lightweight HTML/CSS structure that inherently passes CWV, regardless of the front-end framework, ensuring maximum SEO performance.

Do you provide ongoing maintenance after launch?

My service focuses on the **architecture, build, and CRO instrumentation**. For ongoing development and maintenance, I provide detailed documentation and can recommend trusted development partners. My core value is setting up the correct, high-performance foundation from day one that prevents future technical debt.