Social Media & Video for Demand Creation.

I transform your social channels from vanity projects into a **high-frequency demand engine.** I focus on senior-tone, native short-form video and thought leadership content designed to capture decision-maker attention and drive measurable pipeline, not just likes.

  • **High-frequency Volume:** Implement 30/60/90-day hook-based strategies
  • **Thought Leadership:** Position your brand as an opinionated leader
  • **Pipeline-Centric:** Connect social activity directly to CRM and sales outcomes
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"Attention is the new distribution. I engineer content that earns and holds senior-level attention."

The Social Media Failure Point: Quantity vs. Quality.

The Vanity Trap

Most social media strategies chase vanity metrics (likes, shares) that don't translate to business growth. They treat social media as an awareness afterthought, failing to understand that platforms now reward **high-frequency, native content volume** that is *also* high quality. Low-volume or poorly produced content is invisible, wasting time and resources.

My Social Strategy: The Demand Engine

Short answer: I build a system that produces **opinionated, high-value content** consistently across primary channels (LinkedIn, YouTube Shorts, Instagram Reels). I focus on creating a digital presence that acts as a continuous, native source of brand authority and pipeline entry points.

  1. 1 Opinionated POV Calendar (Content for senior decision-makers)
  2. 2 High-Frequency Short-Form Video Strategy (Volume-Native)
  3. 3 Direct Inbound Linkage (Social to Landing Page/Hub)
  4. 4 Sales Enablement Integration (Fueling the sales team with content)

What My Social & Video System Delivers

I ship production-ready assets and clear distribution plans that generate micro-attention and measurable demand.

High-Frequency Video Hooks

Development of a **30-day hook matrix**—a system for generating short, opinionated 30/60/90-second video concepts optimized for native platform distribution (Shorts/Reels/TikTok).

KPI: Average Watch Time & Content-to-Conversion Rate

LinkedIn Thought Leadership Strategy

A tailored content calendar focusing on long-form text posts, stat carousels, and controversy points designed to spark debate and engagement among decision-makers.

KPI: Profile Views & Inbound Message Quality

Demand Creation Metrics Setup

Integration of tracking pixels and UTMs to map social clicks directly to marketing Qualified Leads (MQLs) and sales pipeline revenue in your CRM.

KPI: Social-Influenced Pipeline Value

Rapid Content Sourcing & Repurposing

A defined process for quickly turning long-form assets (GEO hubs, reports) into native short-form content, guaranteeing content velocity without sacrificing quality.

KPI: Content Repurposing Ratio & Time-to-Publish

My 4-Step Social Demand Process

A streamlined, volume-native approach designed to build influence and drive direct business outcomes.

  1. POV Alignment: I define the unique, controversial, or senior-tone points of view that will serve as the foundation for all video and text content.
  2. Hook Matrix Production: I deliver the content matrix (30/60/90 days) outlining hooks, formats, and channels. We focus on low-production, high-value authenticity.
  3. Native Distribution & Velocity: We publish high-frequency content, prioritizing platform-native features (Reels, Shorts, LinkedIn Posts) to maximize reach and attention.
  4. Pipeline Attribution & Refinement: We track social referral traffic, inbound leads, and pipeline influence. We refine the POV and content hooks based on which pieces drive the highest lead quality.

Attention vs. Authority: Social vs. GEO

How I use high-frequency social media to fuel durable SEO authority and pipeline growth.

A modern strategy assigns clear roles to each channel
MetricSocial Media (Short-Form)GEO (Long-Term)
Time HorizonImmediate: Spike-driven attentionCompounding: Durable visibility (3-12 months)
Primary GoalBuild demand and capture micro-attentionBuild authority and capture existing search intent
Risk ProfileBurnout from low ROI if quality is absentPenalties from low EEAT or scaled content

My Core Video Strategy: Authenticity Wins Attention

Inspired by industry leaders, I focus on native content that is simple, frequent, and authentic to maximize platform reach.

The Volume-Native Thesis

  • Platform First: Content must look and feel native to the platform (e.g., vertical video for Reels/Shorts, professional text for LinkedIn).
  • High-Frequency is Non-Negotiable: Platforms are designed to feed users content constantly. My strategy ensures your brand is part of that feed daily, not just occasionally.
  • The Hook Test: The first 3 seconds of any video or the first sentence of any post must be designed to stop the scroll. We rapidly test hooks to find winners.

Page methodology reviewed against current platform guidelines | Last Reviewed: September 30, 2025

Ready to Build Your Social Demand Engine?

Stop posting content that is polite and invisible. Start capturing attention and converting decision-makers today.

Book Your Social Strategy Session Now Download My 90-Day Hook Matrix

Get the exact template I use to generate 90 days of video concepts

Strategic FAQ: Social Media ROI

Can this service replace my dedicated video producer?

My service is strategic: I design the *content system* and the *hooks*. While I can advise on low-cost, high-frequency production, I recommend dedicated resources for the actual filming and editing if your goal is daily video volume. My expertise is ensuring the content **converts**, regardless of production budget.

How do you measure 'demand creation' versus 'brand awareness'?

Brand awareness tracks reach and engagement. Demand creation tracks direct actions: did the content lead to a click to a landing page, a profile visit that led to a message, or a direct mention in a sales conversation? We focus heavily on tracking dark social referrals and direct conversions to prove value.