What is a 'sourceable artifact' and why does it matter for SEO?

A sourceable artifact is a piece of original, high-value content—like a checklist, a calculator, or a mini-industry report—that is structured to contain quotable facts. It matters because generative AI prefers to cite primary, well-structured sources, significantly boosting your authority and AIO inclusion rate.

How do you avoid the risk of Google's 'scaled content' penalties?

I strictly avoid generating scaled, templated content. My work focuses on **quality over volume**, producing fewer, high-impact assets that require deep expertise and unique data, which directly aligns with Google's 'people-first' content principles and strengthens EEAT.

What kind of thought leadership assets do you create?

I create assets that solve problems, quantify data, or take a controversial stance: risk registers, industry glossaries, mini-reports with novel data, and interactive calculators. These assets are designed to be shared, cited, and used by both humans and machines.

Content Marketing: Ship Assets AI Can Quote.

I move your content strategy beyond blogging to creating **sourceable thought-leadership assets**—reports, calculators, and checklists—that establish undeniable EEAT, generate high-quality backlinks, and are engineered for maximum AI citation in the Generative Engine.

Produce high-EEAT, quotable content that survives Google's spam updates
Drive high-quality inbound links naturally through original research
Integrate content strategy with GEO for maximum visibility across all search types

Book a 20‑min Strategy Call (Free) See My Asset Strategy

"Quality beats velocity, unless velocity produces sourceable artifacts the AI can quote."

The Content Challenge: Low-EEAT Blogs are a Liability.

The Scaled Content Trap

Many brands still rely on high-volume, generic blog posts that offer no unique value. Post-2025, this 'scaled content' approach is a direct liability, flagged by Google as spam and actively ignored by generative AI systems seeking original sources. Content that is merely a rewrite of other content will not rank, nor will it be cited, completely failing the EEAT test.

My Solution: Artifact-Driven Authority

Short answer: I architect a content strategy that shifts focus from transactional blog writing to **creating defensible, quotable intellectual property**. This establishes your brand as a source of truth. These artifacts automatically attract high-EEAT backlinks and secure top visibility in AI Overviews.

1 Production of original calculators, risk registers, and industry checklists
2 EEAT fortification via original data presentation (charts, tables)
3 Semantic architecture to ensure machine readability and citation viability
4 Strategic content interlinking with GEO hubs

What My Content Strategy Delivers

I focus on generating unique, high-EEAT assets that compel other experts and the generative engine to cite your business.

Sourceable Industry Artifacts

Creation of 1-2 high-impact content assets per quarter (e.g., benchmark data, tool templates, mini-industry reports) designed for maximum virality and backlink attraction.

KPI: Backlink Acquisition Rate & Social Share Count

Interactive Tool & Calculator Design

Strategy and schema design for web-based calculators, glossaries, or interactive tools that solve a user problem while generating structured data and attracting high-quality links.

KPI: Dwell Time & Tool-Generated Leads

EEAT Data Visualization

I structure original data (charts, graphs, tables) from your business or my research using proper data markup and captions, positioning it as the ultimate EEAT receipt.

KPI: AIO Citation Rate for Factual Queries

Opinionated Editorial Calendar

A curated calendar focused on a limited number of high-impact articles that take a controversial or unique stance, establishing you as a thought leader, not a follower.

KPI: Qualified Social Shares & Time-on-Page

My 4-Step Asset Creation Process

A repeatable framework for producing high-EEAT, sourceable content assets with predictable quality and velocity.

Topic & Entity Vetting: I select topics that directly support your core business entities and have high potential for original data/controversy.
Data & Artifact Architecture: I design the content structure (tables, schema, tool logic) *before* writing to ensure machine readability and quotability.
Senior-Level Creation: I draft the content, ensuring the narrative is unique, takes a clear stand, and rigorously uses internal links to reinforce GEO hubs.
Launch & Amplification: I launch the asset with targeted outreach for backlinks and repurpose key facts into short-form content to capture attention across social platforms.

Artifacts vs. Blogs: The Content Efficiency Trade-Off

I focus on Content Assets—the foundational power sources for your entire digital strategy.

A modern strategy assigns clear roles to each content type
Metric	Content Artifacts (My Focus)	Traditional Blogs (High-Volume)
EEAT Signal	Extremely High: Original data, expertise proof	Low: Often low-value rewrites
Backlink Value	High: Naturally attracts high-DA sites	Low to None: Requires manual outreach
AI Citation	High: Structured data, unique source material	Low: Generic facts; rarely cited

My Core Content Strategy: Quality, Defensibility, and EEAT

Every asset I create serves two masters: the human decision-maker and the generative AI system.

The Defensible Content Playbook

Contrarian POV: Content must take a position. I find the industry consensus and challenge it with data to generate genuine engagement and thought leadership.
Structured Data is the Source: I use **Schema.org** markup not just for rich snippets, but to explicitly define data points, making the information easy for search engines to identify and quote as a factual source.
The Authority Flywheel: High-value artifacts generate backlinks (Authority), which boosts your GEO hubs (Trust), which drives more qualified organic traffic (Experience).

Page methodology reviewed against current Google Search Quality Guidelines | Last Reviewed: September 30, 2025

Ready to Launch Defensible Content Assets?

Stop feeding the content machine with generic blogs. Start building intellectual property that generates links and leads automatically.

Book Your Content Strategy Session Now Download the EEAT Content Audit Guide

A free guide to instantly audit your existing content for EEAT compliance

Strategic FAQ: Content and SEO

How does this differ from a typical blog writing service?

A typical service focuses on fulfilling a keyword quota. I focus on fulfilling an EEAT quota. I deliver high-impact assets that can be repurposed across multiple channels, attract high-DA links organically, and secure AI citations, providing exponential value compared to volume blogging.

Do I need to provide the primary data for the reports?

Ideally, yes. The strongest EEAT signals come from original, first-party data (your sales numbers, internal surveys, product usage). If you cannot, I can leverage and structure high-authority third-party data to create unique perspectives, but original data always provides the most defensible authority.