Marketing & Project Lead

Laura Mohiuddin

15+ years guiding organizational growth through strategic marketing execution and project management and leadership

laura.j1477@gmail.com +880 1711662969 LinkedIn

15+

Years’ experience

200+

Top keywords

10+

Projects

Professional Summary

Strategic and results-driven leader with 15+ years of comprehensive experience guiding organizational growth through strategic initiatives, high-impact marketing solutions, advanced digital marketing strategies, and the execution, implementation, launch and upscaling of large-scale projects and programs. Proven expertise in steering cross-functional teams, designing innovative, data-driven growth campaigns, and transforming complex business challenges into profitable opportunities.

Team collaborating during a working session

Core Competencies

Strategic & Leadership

Digital Strategy
Cross-Functional Leadership
Data-Driven Decision-Making
Stakeholder Management
Performance & ROI Optimization

Skills & Tools

GA4
Semrush
AI-Analytics
SEO
Wordpress
Rankmath
Generative AI
Trello

Professional Experience

A journey of strategic growth and leadership

DIGITAL MARKETING STRATEGIST

COBAIT

Sep 2020 – Present

Strategically led end-to-end digital marketing and SEO initiatives for COBAIT and international clients including Colony One Auto Center, Bella Vista Windows and Doors, TRULTA, and BiZTRAQ.

Managing full-cycle strategy and execution to align with growth targets and optimize ROI
Directing globally dispersed teams across multiple verticals leveraging data analytics and agile project management
Spearheading strategic marketing campaigns, web-development projects, and advanced SEO efforts

Google Analytics dashboard (representative) — Context: analytics view used in strategy/measurement.

ICT4D SERVICE DELIVERY MANAGER

BRAC

Sep 2015 – Nov 2016

Directed implementation and scaling of Impact Atlas technology solution for BRAC’s Ultra-Poor Graduation Programme
Led strategy development, stakeholder engagement, team leadership, and strategic change management
Managed external relations, strategic partnerships, and global collaborations

Workshop/meeting context at BRAC — Context image from BRAC work period.

HEAD OF SOCIAL ENTREPRENEURSHIP PROGRAMME

Dnet (Social Enterprise)

Mar 2014 – Dec 2014

Led the globally recognized ‘Infolady Social Entrepreneurship Programme’
Oversaw strategic program direction and partnership development with DFID, USAID, and international stakeholders
Featured in global media including Al Jazeera, France24, and Philanthropy Age

Infolady programme field photo — Photo: France24 Observers (Infolady programme).

Testimonials

What colleagues and supervisors say

Rahul Mitra

Humanitarian Innovation

Saiful Raju

Co-Founder & CEO, LineReflection

“Laura was engaged in marketing activities, team management and partner management under my supervision. She demonstrated exceptional organizational skills and strategic thinking.”

Tareq Naushad

CTO, Naztech

“Laura was an extremely creative and innovative software engineering manager. Her ability to solve complex problems with elegant solutions set her apart.”

Fokhruz Zaman

Co-Founder, Millennium Information Solution Ltd

Education & Certifications

Education

MBA in Marketing
Institute of Business Administration (IBA), University of Dhaka
B.Sc. in Computer Science & Engineering
Ahsanullah University of Science and Technology